What are the three components that are analyzed as part of the situation analysis section of the marketing plan?
What will be an ideal response?
The market summary describes the current state of the market that is made up of the consumers that are interested and able to purchase a product and/or service. The SWOT analysis evaluates a firm's internal strengths and weaknesses, and its external opportunities and threats. The competition analysis identifies the company's competitors, which consist of businesses that compete directly in its industry, as well as indirect competitors that grab market share.
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A turnaround strategy is a type of renewal strategy used when an organization is in serious trouble.
Answer the following statement true (T) or false (F)
Because of the increase in the use of technology, which of the following might help in determining what communications to work on first?
A) The date and time the message was received B) The information that best supports blogs and social networking feeds C) The filtering feature that identifies high priority items D) The attachment icon that indicates additional important information E) The sender name feature to identify internal and external messages
During your conclusion of a speech, you are putting your presentation on ______ for a moment.
a. fast forward b. rewind c. pause d. slow motion
The R2 (i.e., R-squared) tells us the percentage of the variation in the dependent variable (cost) that is explained by variation in the independent variable (activity).
Answer the following statement true (T) or false (F)