What does the sleeper effect suggest about source credibility?
A) If a receiver is not paying attention, a message cannot be effective.
B) Many people can learn the important parts of a message even when asleep.
C) The effectiveness of a message will increase over time.
D) The effectiveness of positive sources over less positive sources can be erased over time.
D
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The characteristic of a partnership that gives the authority to any partner to legally bind the partnership and all other partners to business contracts is called
a. unlimited liability b. ease of formation c. mutual agency d. dissolution
Traffic in major metropolitan areas is too often brought to a standstill because accident investigators must painstakingly measure skid marks and other evidence to determine culpability
After a police chief missed an important meeting because of a wreck investigation, he was pleased to find an article about a company that markets a new high-tech crash investigation system that shortens the time required for these investigations by 40 percent. In which stage of the adoption process is the police chief? A) evaluation B) trial C) interest D) confirmation E) adoption
Two common ways for organizations to achieve their brand objectives through a go-to-market
approach are through brand awareness and perceived quality. Indicate whether the statement is true or false
There is no period of redemption for tax sales
Indicate whether the statement is true or false