The handbag is finally available to customers on the waitlist. Tanya, who has been on the list for three weeks, picks up the handbag at the designer's store
When she opens the handbag, she finds that a wallet and a belt are included with the handbag, which both surprises and delights Tanya. The designer most likely maximized Tanya's satisfaction by:
A) using a value-pricing strategy
B) meeting customer requirements
C) selling a value-added product
D) creating a potential product
E) providing the expected product
C
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If a company adapts or changes both the product and the communications, the company engages in a process called ________
A) straight extension B) product reinvention C) product adaptation D) dual adaptation E) full adaptation
Customer profitability analysis is best conducted with the tools of an accounting technique called activity-based costing
Indicate whether the statement is true or false
If the standard deviation is 3.5, the Z value is 1.0, and the expected date of completion is 30 weeks, then the due date for project completion is ______.
A. 33.5 weeks B. 41.5 weeks C. 21.95 weeks D. 38.55 weeks
Firms are increasingly including full costing, including the use of _________ costing systems, to ensure that all the costs associated with foreign sourcing are fully recognized when they make purchasing decisions.
Fill in the blank(s) with the appropriate word(s).