According to the text, the "gold standard for good research" consists of:
a. peer reviewed scholarly articles.
b. blogs.
c. interviews.
d. Wikipedia.
a
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Which of the following is NOT a factor that might mean a PR plan is necessary?
a. stable market trends b. building an audience c. enhancing brand image d. mitigating bad publicity
Jerry is a politician who calls a press conference after being accused of taking bribes.Instead of addressing the accusations in the press conference, Jerry speaks about the evils of child pornography. What fallacy is Jerry practicing?
a. red herring b. appeal to misplaced authority c. hasty generalization d. either/or
Two challenges to the current radio system include Internet radio and portable media players
Indicate whether the statement is true or false
________ groups exist mainly to meet control needs, by solving all sorts of problems.
Fill in the blank(s) with the appropriate word(s).