How has the Internet aided in the administration of customer relationship management (CRM)?

What will be an ideal response?


Customer relationship management involves systematically tracking consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs. The Internet has enabled companies to maintain a database of information to implement this marketing practice. The Internet allows a firm to personalize its messages and products to better meet the needs of each individual consumer.

Business

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An entity that buys goods and sells them to customers at a markup is a ________

A) merchandiser B) service provider C) manufacturer D) producer

Business

Your investment advisor informs you that you do not need to pay a fee for his services. Instead, he invests your money for one month and keeps all of the proceeds before investing it for you

If your advisor makes and keeps a 2% return on your investment, what is his EAR if the earnings rate could be extrapolated for one year? A) 2.00% B) 24.00% C) 26.82% D) 126.82%

Business

Laws cover all ethical principles because they are grounded in ethical principles

Indicate whether the statement is true or false

Business

Anchors Away Charter Boats purchased a second marina valued at $565,000. Their insurance company quoted them $3.75 per $1,000 for insurance. How much would a two-year property insurance premium cost?

A) $301.33 B) $750.00 C) $2,118.75 D) $4,237.50

Business