Carla has been directed by her regional marketing manager to cut prices on seasonal items, place an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which step of the strategic marketing planning process is Carla engaged in?
A. identify and evaluate opportunities
B. define the business mission
C. implement marketing mix and resources
D. perform situation analysis
E. evaluate performance
Answer: C
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Many companies have started to target the LGBT market segment which has significant buying power
Indicate whether the statement is true or false
Megan wants to start a company that makes handmade products. She has limited capital, and she does not want to spend it on maintaining a large inventory of raw materials. She plans to maintain only two weeks' worth of stock of finished goods as she does not want to end up with a large inventory of products that may not sell. Which of the following production systems would be most suitable for Megan's company?
A. The push system of inventory control B. The mass production system C. The just-in-time production system D. The continuous production system
The spot exchange rate in New York is 1.600 dollars per British pound. The 360-day forward exchange rate is
1.680 dollars per pound. The one-year interest rate in Great Britain is 2% while the one-year interest rate in the United States is 4%. a. If the interest rate in Great Britain remains at 2%, what should the interest rate be in the United States according to the interest rate parity theory? b. An American investor with $40,000 decides to take advantage of the differences in rates. Ignoring transaction costs, how can the American investor exploit the disequilibrium? Compare the amount of money the investor will have at the end of the year if he or she invests in one-year U.S. securities versus one-year British securities.
The U.S. Chamber of Commerce found that workers who are substance abusers are no more likely that any other worker to suffer an injury or to cause one
a. True b. False Indicate whether the statement is true or false