Psychographics data in a customer database used by direct marketers include information regarding a customer's ________ and ________
A) interests; income
B) activities; opinions
C) age; buying preferences
D) opinions; age
E) hobbies; family stage
B
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If the cost of employee wages is not a significant portion of the total product cost, the wages are classified as direct materials cost
Indicate whether the statement is true or false
The source characteristic of attractiveness encompasses
A. beauty, familiarity, and differentiability. B. similarity, likability, and familiarity. C. comfort, individuality, and beauty. D. expertise, familiarity, and comfort. E. power, expertise, and aesthetics.
Activity-based costing involves four steps: (1) identify activities and the costs they cause, (2) group similar activities into cost pools, (3) determine an activity rate for each activity cost pool, and (4) allocate overhead costs to products using those activity rates.
Answer the following statement true (T) or false (F)
The term "sensitivity analysis" refers to testing how a problem solution reacts to changes in one or more of the model parameters
Indicate whether this statement is true or false.