HomeVenture Inc manufactures and sells a line of furniture under the brand name Elegant Lines. The firm has a 3 percent share of the U.S. furniture market, and competes with industry giants who have large economies of scale and marketing resources
However, Elegant Lines holds 65 percent of the overlooked "customized art furniture" segment, specializing in very expensive custom-designed, furniture. Each of the Elegant Lines furniture pieces is a unique piece of art. What type of market segmentation strategy is HomeVenture Inc pursuing?
A) a mass-segment strategy
B) a niche-segment strategy
C) a large-segment strategy
D) a market-development strategy
E) a mass-market strategy
B
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The US has been accused of using environmentally disguised trade barriers relating to:
a. the automotive industry. b. the meat industry. c. the oil industry. d. the textile industry.
The organization that was created by GATT to mediate and resolve trade disputes is the ______________________________.
Fill in the blank(s) with the appropriate word(s).
Ken's car battery dies while he is on his way to an important meeting. Which step is Ken at in the consumer buying process?
A. Evaluate the alternatives B. Purchase C. Recognize the problem D. Search for information E. Evaluate after purchase
Violations of local ordinances may not result in jail time, only the possibility of a fine
a. True b. False Indicate whether the statement is true or false