Name the hierarchical categories of product performance and for each, name and describe two dimensions of product performance that can serve as bases for product differentiation
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The four hierarchical categories of product performance and two dimensions of product differentiation for each are:
(1 ) Product Performance Requirements
- Reliability: The length of time before failure or malfunction of the product.
- Conformance: Incidence of defects that should not have occurred.
(2 ) Product Performance Differentiators
- Performance: Operational characteristics that distinguish product performance.
- Durability: Product life and ability to endure demanding use conditions.
(3 ) Product Performance Enhancements
- Features: Number and type of options that can be added.
- Serviceability: Ease, speed, and cost of maintenance and repair.
(4 ) Product Performance Emotional Enhancements
- Appearance: The fit, finish, and overall appearance of a product.
- Reputation: The image created by the brand name or company.
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A) drive a medium's content. B) identify the mission of the medium. C) explain the way a medium serves its audiences. D) indicate the type of stories a medium will cover. E) set the advertising rates charged by that medium.
The term that refers to the way a corporation is internally and managed to meet both its internal and external responsibilities is called
A) auditors liability B) directors liability C) shareholders agreement D) corporate governance E) corporate organization
Enforcement and interpretation of the Truth-in-Lending Act is now the responsibility of the:
a. Consumer Financial Protection Bureau. b. Justice Department. c. Federal Trade Commission. d. Federal Reserve Board.
Businesses have four main objectives. Identify and explain these objectives. Why is social responsibility included among the objectives? Isn’t the main function of a business to make a profit?
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