A department store requires its ladies suit vendors to pre-ticket garments, press them, and place them on hangers. The strategy most directly describes which policy?
a. logistics management
b. electronic data interchange
c. floor-ready management
d. efficient consumer response
c
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In research examining market efficiency, Bernard and Thomas examined quarterly earnings announcements. Discuss how Bernard and Thomas test the issue of market efficiency and the results of their research
Jerome wears a t-shirt that bears a picture of the current U.S. president. Under this picture, there are words which imply that the President is doing a bad job of running the country. In accordance with the Freedom of Speech Clause, which of the following is an accurate statement?
A. Criticizing the current president is fully protected speech and Jerome cannot be prosecuted. B. Jerome could be arrested as his t-shirt violates the Freedom of Speech doctrine. C. Jerome wearing the t-shirt is an example of limited protected speech. D. Wearing the t-shirt makes Jerome liable for prosecution on the basis of defamation.
Which of the following best describes the use of surveys in market research?
A) These are research techniques used to gather opinions of carefully chosen individuals about a topic. B) These are research techniques in which researchers immerse themselves into consumers' lives to understand them better. C) These are research instruments to gather data (generally quantitative) over a large population of potential customers. D) These are research techniques used to watch people's actual behaviors in the context of their natural environment.