__________have the longest product life cycles
Fill in the blanks with correct word.
ANSWER: Product categories
Product categories have the longest life cycles. A product category includes all brands that satisfy a particular type of need, such as shaving products, passenger automobiles, or soft drinks.
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Using the product-specific profile form of psychographic studies, a researcher would look for items that differentiate between users and nonusers of a product
Indicate whether the statement is true or false
In APA, the page that lists your sources is titled
A) References B) Source Citations C) Bibliography D) Works Cited
Wally and Janice are both managers in a small corporation set up to manufacture sporting goods. They both receive bonuses for any ideas that benefit the company, although Janice's bonus is computed at a lower rate than Wally's because she has been at the company a shorter amount of time. Janice has a great marketing idea that would result in her receiving a bonus of $1,000 . She has it all worked
out on her computer. Unknown to her, one evening after business hours, Wally obtains the information from her computer and submits it himself the next day. He is immediately awarded a bonus of $2,000 for the information. Fortunately for Janice, Sally, a custodian, saw Wally in Janice's office and heard him calling his wife while he was there to brag about his misdoings. Sally informed Blaire, the CEO, of Wally's actions. Which of the following types of justice is involved if Blaire requires that Wally give Janice $1,000? a. Compensatory b. Retributive c. Fair d. Justifiable
Which of the following provides some protection to defendants in that they establish a rebuttable presumption about how long consumers can continue to safely use a product?
a. Discovery-of-injury statutes b. Statutes of limitation c. Useful life statutes d. Statutes of repose