Allocating the cost of a syndicated program against the station budget, putting more value on the first plays of the episodes is
a. cash license.
b. barter.
c. declining value amortization.
d. straight line amortization.
c
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“Now that I have discussed the shortage of clean drinking water in part of Africa, let’s see what we can do to alleviate the problem” is an example of a(n) ______.
a. attention-getter b. balancer c. clincher d. transition
These informational topics are being planned by four speakers. Which would be most efficiently organized using the temporal pattern?
a. the amazing structure of the brain b. the richest woman in the world c. the strategic moves taken during the Cuban Missile Crisis d. the backpacking guide to the National Parks
Media General was an early leader in converging news operations, integrating their television news operations with radio, print, Internet, and cable partners
True False
When you are intently aware of the issues someone is discussing and your responses indicate not only that you have heard what they have said but that you appreciate the extent to which this topic or issue is important to them, you are engaging in ________
A) Physical immediacy B) Social immediacy C) Personal immediacy D) Psychological immediacy