Identify the letter of the choice that best matches the phrase or definition.
1. The person for whom you are creating a project
2. Includes the client’s ideas and an overall plan for a project
3. The group of people whom you would most like to view and respond to the final output
4. A Web site whose primary function is to retrieve Web pages based on a search for specified keywords or phrases
5. The kind of research that involves gathering all relevant specifications for a project
6. The kind of research that involves the careful investigation and study of the data about the target audience and the competition
7. The art and technique of type arrangement, design, and modification
8. A visual extension of a project concept
9. The feeling of equilibrium that is experienced when looking at a composition as a whole
10. The position of elements in a composition
11. The look of the graphic elements in a composition
12. The set of colors used to create a composition
1. F client
2. A vision
3. G target audience
4. K search engine
5. H technical
6. D market
7. I typography
8. J project metaphor
9. E balance
10. B layout
11. C graphic style
12. L color palette
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