Click thru rate (CTR) is the

a. ratio of the number of times an ad is clicked to the number of times it is
viewed.
b. the rate you pay for each time a visitor clicks on your ad
c. the rate you pay for each time a visitor clicks on your ad and makes a
purchase
d. the number of new visitors to your site each day


a. ratio of the number of times an ad is clicked to the number of times it is
viewed.

Computer Science & Information Technology

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