How do advertising agencies attract new clients?
What will be an ideal response?
New clients come from personal contact with top management, referrals from satisfied clients or advertising consultants, publicity on recent successful campaigns, trade advertising, direct-mail solicitation, or an agency's general reputation. The three most successful ways to develop new business are having clients who strongly champion the agency, having superior presentation skills, and cultivating a personal relationship with a network of top executives.
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A person or group with a vested interest in a firm's well-being is a(n):
A) stakeholder B) arbitrator C) foreign government D) media buyer
A U.S. company is exempt from the Foreign Corrupt Practices Act if a host-country citizen serving as an agent for the company pays a bribe to a government official in the host country
Indicate whether the statement is true or false
Which of the following best supports the need for effective communication in a person's career?
A) The more technical the position, the less likely the employee will need to communicate outside of the organization. B) The higher in the organization an employee is, the more likely the employee will need to communicate effectively both internally and externally to the organization. C) The higher in the organization an employee is, the less likely the employee will need to communicate effectively both internally and externally to the organization. D) Top executives spend very little of the workday communicating with others. E) Top executives spend more time listening than communicating.
Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________
A) double-barreled questions B) filter questions C) random questions D) coefficient questions E) requirement questions