You must conduct research to find out a great deal of information about the motives and desires of potential customers for a home delivery grocery service. You need a sample of at least 300 people who spend at least $100 weekly at the supermarket, and you don't have a lot of money to conduct the research. You should use:
A. a marketing experiment
B. in-home personal interviews
C. focus group interviews
D. mail surveys
E. observation research
Answer: D
You might also like to view...
The ratio measuring the number of dollars of sales earned per dollar of fixed assets is the
a. fixed asset turnover ratio b. days' in assets ratio c. current asset turnover ratio d. intangible asset ratio
(Who, Whom) designed the Web page for the travel company?
What will be an ideal response?
In moving toward the just-in-time continuous work flow concept, a key objective is the reduction in the use of raw materials for manufacturing a product
Indicate whether the statement is true or false
Wellness Insurance Company offers health and medical insurance to consumers. Under current federal health-care laws, Wellness is prohibited from
a. denying coverage for preexisting conditions. b. enabling more children to obtain health-insurance coverage. c. allowing adults under age twenty-six to remain on their parents' health insurance. d. ending lifetime and most annual limits on care.