The Jeep brand of vehicles provides consumers with a unique blend of freedom and adventure. One of its advertising campaigns featured the tagline Have fun out there. Jeep. to highlight how the Jeep brand is about being free and adventuresome. This unique set of associations that consumers will make with the Jeep brand is referred to as brand
A. equity.
B. awareness.
C. recognition.
D. image.
E. marking.
Answer: D
You might also like to view...
Purchases Returns and Allowances and Purchases Discounts are examples of ____________________ accounts
Fill in the blank(s) with correct word
________ refers to the act of rating, reviewing, and otherwise passing judgment on content available in a social setting
A) Convergence B) Curation C) Emulation D) Configuration
Approximately what percentage of the U.S. workforce has positions that require collaboration as a core job responsibility?
A) 20 percent B) 30 percent C) 40 percent D) 50 percent E) 60 percent
Which of the following information sources already existed and were not developed for the particular problem at hand?
A) primary B) secondary C) quantitative D) qualitative