A group whose values have come into contact with the values of your organization, but which has not realized it is known as

A) a primary public
B) an intervening public
C) a latent public
D) an aware public
E) a secondary public


Answer: C

Communication & Mass Media

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A local accountant was asked by the College Republicans to speak to their members about tax reform

Which element of audience culture could he most count on to help him analyze the audience? A) their reference group B) their beliefs C) their roles D) their cultural diversity E) their age

Communication & Mass Media

Audra has been asked to make the sales presentation to the Rockford Corporation executives. This is a crucial presentation and winning this account will ensure that she becomes a partner in the agency. Which method of presentation should Audra employ?

a. impromptu b. manuscript c. memorized d. extemporaneous

Communication & Mass Media

Of the four methods of delivering a speech, which method requires a good deal of time to prepare, edit,revise, and type for final delivery and needs added practice for fluent, conversational delivery and adequate eye contact?

a. speaking from manuscript b. impromptu speaking c. speaking from memory d. speaking extemporaneously

Communication & Mass Media

Photojournalists should avoid taking pictures of prominent people in public places because that can really irritate them

Indicate whether the statement is true or false

Communication & Mass Media