_______ for a firm identifies which brand elements a firm chooses to apply across the various products it sells." In business markets, the most significant aspect of branding strategy is deciding on the brand hierarchy to pursue
a. brand equity
b. branding strategy
c. brand hierarchy
d. brand loyalty
b
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Oakland Corp purchased land and a building for a combined cost of $500,000 . Oakland must
a. record the $500,000 acquisition cost in an account called Land and Buildings. b. depreciate the $500,000 acquisition cost, less any residual value, over the expected useful life of the building. c. because part of the purchase involved land, record all of the cost in the Land account. d. allocate the $500,000 acquisition cost to separate Land and Buildings accounts based on their respective fair market values.
Customer service performance measures should be reviewed and revised when?
a. Rarely b. As conditions merit c. Never d. After each unit of product is sold
Following the U.S. Supreme Court decision in State Oil Company v. Khan, the following actions
by a distributor imposed on the retail sellers of its products will be evaluated under the rule of reason: A) Price floors. B) Price ceilings. C) Both price ceilings and price floors. D) Neither price ceilings nor price floors.
The case, State of Qatar v. First American Bank of Virginia, held that:
a. the phrase "for deposit only" is not an effective restrictive indorsement. b. depositary banks are not required to handle checks consistent with the restrictive indorsement. c. the phrase "for deposit only" effectively limits the depositary bank to handle the instrument in a manner consistent with the transaction. d. a stolen check which is indorsed in blank cannot be freely negotiated by the bearer.