The Noelle-Neumann theory that assumes a "powerful effects model" for media states that media can suppress public expression of opinions opposed to those presented in media content, creating a __________ that grows until the media's picture of reality becomes reality itself

a. power
b. bridge of opinions
c. spiral of silence
d. game of effects


C

Communication & Mass Media

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The purpose of interpretive research—to provide a view of a single group, context, situation, text, or relationship (rather than a generalizable view)—is called

a. Ideographic b. Voluntaristic c. Nominalist d. Humanistic

Communication & Mass Media

Newspapers began in:

a. 12th century b. 16th century c. 19th century d. none of the above

Communication & Mass Media

The technique of having a trained person listen as you verbalize your fears, hopes, and concerns is called

A) open therapy. B) listening therapy. C) intrapersonal communication. D) talk therapy.

Communication & Mass Media

Through which three aspects of delivery do you display the most credibility? Which aspects may be lacking? Indicate the dimensions.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media