Publicity is evaluated by editors and TV news directors against criteria that determine its:

a. organizational interest.
b. sensationalism.
c. news value.
d. ability to attract advertising.


C

Communication & Mass Media

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Weick proposes a ________________ process in which rules and cycles are saved for future organizational use.  

A. transformation B. exchange C. control D. enactment E. retention

Communication & Mass Media

According to Media Richness Theory, Twitter is one of the richest communication media because you can see and respond instantly and simultaneously to others

Indicate whether the statement is true or false

Communication & Mass Media

You can speak responsibly with two hours of research

Indicate whether the statement is true or false

Communication & Mass Media

Identify fourbenefits of studying public speaking

What will be an ideal response?

Communication & Mass Media