Publicity is evaluated by editors and TV news directors against criteria that determine its:
a. organizational interest.
b. sensationalism.
c. news value.
d. ability to attract advertising.
C
Communication & Mass Media
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Weick proposes a ________________ process in which rules and cycles are saved for future organizational use.
A. transformation B. exchange C. control D. enactment E. retention
Communication & Mass Media
According to Media Richness Theory, Twitter is one of the richest communication media because you can see and respond instantly and simultaneously to others
Indicate whether the statement is true or false
Communication & Mass Media
You can speak responsibly with two hours of research
Indicate whether the statement is true or false
Communication & Mass Media
Identify fourbenefits of studying public speaking
What will be an ideal response?
Communication & Mass Media