Offline word-of-mouth is defined as
A) information spread by conventional advertising.
B) information spread by consumers face-to-face.
C) consumer communication interrupted by network outages.
D) MPR professionals talking with company management.
E) negative or hostile media mentions.
B
You might also like to view...
________ do not actually produce goods, but they do provide their customers with time, place, and possession utility by making goods available when and where consumers want them
A) Resellers B) End users C) Not-for-profit organizations D) Producers E) Buying centers
______ are a total ban on the importing of a product from one or more countries.
a. Embargos b. Quotas c. Subsidies d. Tariffs
According to the positive psychology perspective on teams, team learning is supported by:
a. Strong leadership by a few members b. Collective intelligence c. Reflexivity d. Meeting the emotional needs of team members
In 1996 MacDonald's started offering the Arch Deluxe. From the beginning the product failed to sell well, further compounded by low growth in fast food sales MacDonald's discontinued the product. Under the BCG Matrix the Arch Deluxe would be considered a:
A. cash cows. B. stars. C. question marks. D. skunks. E. dogs.