When a company places an ad on Google, the action is a tactic of the ________ element of the marketing mix.
A. product
B. place
C. promotion
D. price
E. process
Answer: C
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Joint costs are commonly allocated based upon relative:
a. Sales value. b. Marketing costs. c. Conversion costs. d. Prime costs.
Which of the following is not true regarding transnational corporations?
A. They employ more than 78 million people. B. The sales of their foreign affiliates have grown about 700 percent in the past 20 years. C. They account for approximately 50 percent of total global output. D. They account for approximately two-thirds of world trade. E. They have approximately 810,000 foreign affiliates.
Need identification begins during the approach, if the salesperson uses a survey during the initial contact with the customer
Indicate whether the statement is true or false
Which of the four schools of thought is the only one that conforms to the belief that workers and employers are equals in the labor market?
A. Mainstream economics B. Human resource management C. Industrial relations D. Critical industrial relations