An effectively worded strategic vision statement is not likely to be
A. easy to communicate (is explainable in 5-10 minutes, and can be reduced to a memorable slogan).
B. consensus-driven (commits the company to a "mainstream" directional path that almost all stakeholders will enthusiastically support).
C. focused (provides guidance to managers in making decisions and allocating resources).
D. graphic (paints a picture of the kind of company management is trying to create and the market position(s) the company is striving to stake out).
E. directional (is forward-looking, describes the strategic course that management has charted that will help the company prepare for the future).
Answer: B
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Answer the following statement true (T) or false (F)