Which of the following types of research explores a problem with few pre-conceived notions about the outcome of that exploration?
A) quantitative research
B) experimental research
C) qualitative research
D) hypothetical research
E) lead research
C
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A simple situation in which two parties come together and freely agree to an exchange is only prima facie ethically legitimate because:
A. certain conditions must be met before it can be concluded that autonomy has been respected and mutual benefit has been achieved. B. it rejects the assumption that individuals are capable of pursuing their own ends. C. it involves the consent of both parties involved and leaves no room for unethical acts. D. research studies prove that a simple exchange does not involve unethical situations.
When a prospect has voiced an objection, it is most likely best for the salesperson to:
A) suggest postponing the negotiations B) divert attention to a product feature C) illustrate the product's high quality D) deny the accuracy of the objection E) clarify the true nature of the problem
The weather station model performs the invaluable function of:
A) Keeping an eye on project status without influencing the project. B) Establishing standards for managing projects. C) Enforcing the adherence to accepted protocols for project management. D) Improving the current state of project management procedures.
Which of the following statements is true regarding digital marketing?
A. E-marketing includes digital outdoor signs or displays. B. E-tailing is used by all organizations with an online presence. C. Electronic marketing and digital marketing mean the same thing. D. The marketing mix does not apply to electronic marketing media. E. Digital media are media available only via computers.