Hanes is launching a new advertising campaign.  Within the first six months of the campaign, the media planners want the new advertisement's _____ to be 25% of the target market and the _____ to be four times.

A. reach; frequency
B. goal; multiplier
C. exposure; repetition
D. range; rate
E. impact; recurrence


Answer: A

Business

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When a follower becomes part of a leader’s in group, it is often based largely on what type of exchanges?

a. tangible b. intangible c. political d. none of these

Business

Herbicida Manufacturing produces a chemical herbicide and uses process costing. There are three processing departments—Mixing, Refining, and Packaging. On January 1, the first department—Mixing—had no beginning inventory. During January, 40,000 fl. oz. of chemicals were started in production. Of these, 34,000 fl. oz. were completed, and 6000 fl. oz. remained in process. In the Mixing Department, all direct materials are added at the beginning of the production process, and conversion costs are applied evenly throughout the process. The weighted-average method is used.

At the end of the month, Herbicida calculated equivalent units in the Mixing Department as shown below:

During January, the Mixing Department incurred $49,000 in direct materials costs and $213,000 in conversion costs. How much was the cost per equivalent unit for materials and for conversion costs?
(Use the weighted-average method and round your answer to the nearest cent.)
A) $8.17 per EUP for direct materials and $5.33 per EUP for conversion costs
B) $1.23 per EUP for direct materials and $6.26 per EUP for conversion costs
C) $1.44 per EUP for direct materials and $6.26 per EUP for conversion costs
D) $1.23 per EUP for direct materials and $5.66 per EUP for conversion costs

Business

Under a ________ new product development approach, company departments work closely together in cross-functional groups, overlapping the steps in the product development process to save time and increase effectiveness

A) cross-sectional B) simultaneous C) sequential D) team-based E) systematic

Business

Kelsey received a written warning after she slowed the production line twice last week when she could not keep up with her section. This happened at least four times the previous week to Takeshi. However, Takeshi only got an oral warning. The discipline of Kelsey appears to violate which Just Cause test?

A. Did the company give the employee forewarning or foreknowledge of the possible or probable disciplinary consequences of the employee’s conduct? B. Has the company applied its rules, orders, and penalties evenhandedly and without discrimination to all employees? C. Upon investigation, was there substantial evidence or proof that the employee was guilty as charged? D. Was the company’s investigation conducted fairly and objectively?

Business