When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing
A) value
B) societal
C) sense-of-mission
D) consumer-oriented
E) customer-value
B
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According to Festinger, which of the following factors is most relevant as people deal with the discomfort of cognitive dissonance?
A. Personal ethics B. Judgment of others C. Personality differences D. Control over the situation E. Experience with decision-making
A fiduciary assigns its tax credits to beneficiaries corresponding to the disposition of its ____________________ income for the year.
Fill in the blank(s) with the appropriate word(s).
Consider the manufacturer of a solar lighting system. Identify who the key partners might be. Could some activities be outsourced? Who would you negotiate with to modify your BMC?
What will be an ideal response?
Akerlof also discusses the problem of _ in the health insurance market. Health insurers attempt to estimate, for each individual insurance applicant, the probability that they will file an insurance claim, and price insurance premiums accordingly
However, this is an imperfect process, so the insurer must offer a common premium to a specified group of individuals that reflects the average health of the individuals in the group, even though the individuals in the group differ in terms of their health and thus the probability of a claim. Each individual knows their own health better than the insurer, so those members of the group who are less healthy (and thus more likely to file a claim) will be more likely to purchase insurance policy, and thus the premium set by the insurer to reflect the average health of the entire group will be inadequate to compensate the insurer for the ex post sub-group of individuals that actually purchase a policy. a. adverse selection b. certification c. moral hazard d. informational asymmetry