Which of the following tactics is best suited for inducing customer trial of a product?
A) providing free samples of the product
B) conducting contests and games and providing rebates
C) giving away coupons targeted to users of a competing brand
D) giving away coupons targeted to users of the brand
A
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Hundreds of millions of consumers around the world have the purchasing power to afford higher quality products. This consumer group, known as the ________, tend to buy affordable cars rather than luxury cars
A) plutonomy B) taste culture C) leisure class D) mass class
Consistency is ordinarily not a major concern in advertising management
Indicate whether the statement is true or false
Professionalism includes knowing how to contribute to a larger cause, and includes ________
A) Being positive B) Being ethical C) Being a team player D) Being dependable E) Being respectful
Christy, a marketing executive who was born in 1962, advocated that her company focus on a print campaign for its new line of lipsticks rather than spending money on online ads. This point of view may be attributed to the fact that she is a member of which generational cohort?
A. Baby Boomer B. Gen Y C. Gen Z D. Millennials E. Gen X