Dana Klammer is the manager of the Cutting Department in the Northwest Division of Steel Products. Which of the following costs is a controllable cost?
a. Salaries of cutting machine workers
b. Cost of electricity for the Northwest Division
c. Lumber Department hauling costs
d. Vice president's salary
A
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Which of the following is a distinct feature of a product/service differentiation competitive advantage?
a. Using government subsidies b. Controlling overhead costs c. Establishing a brand name d. Obtaining inexpensive raw materials
A strategy of cultivating high-frequency advertising at a low cost can improve
A. rate of trial. B. frequency. C. reach. D. revenue per ad dollar. E. duration.
Larry enters into a contract with Motivational Education Services to host a panel discussion at a sales conference. When the conference is postponed indefinitely, Larry asks a court to cancel the contract and return the parties to the positions that they held before its formation. This request involves
a. specific performance. b. an injunction. c. rescission. d. an action that the court cannot order.
Which of the following is at the base of the GfK International purchase funnel that is used as a diagnostic model of consumer decision making?
A. purchase B. awareness C. familiarity D. imagery E. consideration