Answer the following statements true (T) or false (F)

1.“How many violent acts occur on Grey’s Anatomy?” is a question that content analysis can answer.
2.Defining the unit of analysis to be analyzed is the last step in content analysis.
3.Two ground rules for content analysis are that categories must overlap, and all units can be coded twice.
4.Content analysis is a qualitative, systematic, and subjective technique for describing the manifest content of communications.
5.Manifest in content analysis means counting what is abstract.


1.TRUE
2.FALSE
3.FALSE
4.FALSE
5.FALSE

Communication & Mass Media

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________ is the generation, application, combination, and extension of ideas

Fill in the blanks with correct word

Communication & Mass Media

A focus group is a group that meets to resolve an issue or overcome an unsatisfactory situation

Indicate whether the statement is true or false

Communication & Mass Media

In one form or another, the most common scientific argument advanced is

a. generalization. b. cause. c. sign. d. authority.

Communication & Mass Media

Is the United States an individualist or collectivist culture?

Explain your answer. What will be an ideal response?

Communication & Mass Media