Pretesting and posttesting are categories of advertising research.

Answer the following statement true (T) or false (F)


True

Advertising research serves various purposes, most of which can be grouped into four categories: strategy research, creative concept research, pretesting, and posttesting.

Business

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Which of the following approaches to message reinforcement is most effective for products that are purchased more frequently at some times of the year than at others?

A) an average frequency strategy B) a gross frequency strategy C) a pulsing strategy D) a benchmarking strategy E) a heavy-up exposure pattern

Business

The higher the inventory turnover, the higher the days' inventory on hand

Indicate whether the statement is true or false

Business

During a meeting Matthew and Jennifer get into an argument about how to prepare a proposal. What is the first step they should take to try to resolve this conflict?

A) Look for common ground. B) Understand the other's point of view. C) Listen carefully to make sure they understand the problem. D) Show concern for the relationship.

Business

Viva, Inc. bought machine X for $18,000 two years ago. The machine had no residual value and had an estimated useful life of 10 years. If the company uses the straight-line depreciation method, calculate the current book value of the machine

A) $14,400 B) $3,600 C) $19,800 D) $18,000

Business