Pretesting and posttesting are categories of advertising research.
Answer the following statement true (T) or false (F)
True
Advertising research serves various purposes, most of which can be grouped into four categories: strategy research, creative concept research, pretesting, and posttesting.
You might also like to view...
Which of the following approaches to message reinforcement is most effective for products that are purchased more frequently at some times of the year than at others?
A) an average frequency strategy B) a gross frequency strategy C) a pulsing strategy D) a benchmarking strategy E) a heavy-up exposure pattern
The higher the inventory turnover, the higher the days' inventory on hand
Indicate whether the statement is true or false
During a meeting Matthew and Jennifer get into an argument about how to prepare a proposal. What is the first step they should take to try to resolve this conflict?
A) Look for common ground. B) Understand the other's point of view. C) Listen carefully to make sure they understand the problem. D) Show concern for the relationship.
Viva, Inc. bought machine X for $18,000 two years ago. The machine had no residual value and had an estimated useful life of 10 years. If the company uses the straight-line depreciation method, calculate the current book value of the machine
A) $14,400 B) $3,600 C) $19,800 D) $18,000