Which of the characteristics of a good brand name is missing in the proposed name of "Gnucheo" candy?
A. simple
B. short
C. not offensive
D. easy to pronounce
E. always timely
Answer: D
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According to Henri Fayol's fourteen principles of management, which of the following is true of unity of direction?
A. ?Employees must put the organization's interests and goals before their own. B. ?There should be no overlapping responsibilities for the employees in an organization. C. ?One person and one plan should be used in deciding the activities to be carried out. D. ?All employees should report to and receive orders from just one boss.
What is one way MPR protects the sales and/or image of a product?
A) MPR encourages firms to develop crisis management plans. B) MPR invests heavily in creative branding campaigns. C) MPR encourages intermediaries to communicate directly with consumers. D) MPR emphasize search engine optimization. E) MPR places tremendous importance on prices for media space and time.
A parent company owns a 70 percent interest in a subsidiary whose stock has a valuation basis of $27 per share. On the last day of the year, the subsidiary issues new shares for $27 per share, and the parent buys its 70 percent interest in the new shares. Which of the following statements is true?
A. Since the shares were sold for the same per share amount as the the adjusted subsidiary value per share, the parent's investment account must be increased. B. Since the shares were sold for the same per share amount as the the adjusted subsidiary value per share, and the parent bought 70 percent of the shares, the parent's investment account is not affected except for the total acquisition amount for the new shares. C. Since the shares were sold for the same per share amount as the the adjusted subsidiary value per share, the parent's investment account must be decreased. D. Since the sale was made at the end of the year, the parent's investment account is not affected. E. None of these answer choices are correct.
The parol evidence rule applies only to integrated contracts, meaning those in which the parties have assented to the written agreement as the statement of the complete agreement between them
a. True b. False Indicate whether the statement is true or false