Which of these statements provides the best example of a “barriers to entry” issue?
a. ?the inability of controversial producers to gain access to the airwaves
b. ?the high costs of establishing or acquiring media firms
c. the difficulty of gaining access to production facilities because of increased security ?
d. ?a way of describing the impact of ideology on the audience
ANSWER:
b
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In 1987 the FCC abandoned the core of its controversial Fairness Doctrine, but many in Congress vowed to bring it back. What were the two basic requirements that the doctrine imposed upon broadcasters?
a. To cover politics fairly, and to give equal time to all candidates for office. b. To provide reasonable access to nonprofit groups, and to charge fair rates for that access. c. To devote reasonable time to public issues, and to provide contrasting views on the issues. d. To identify all commercial sponsors, and to refrain from editorial endorsements of products.
The Federal Trade Commission recently passed a rule requiring magazines that use sponsored content to
A. use a different color background for the sponsored content. B. pay an advertising tax on all sponsored content. C. place a general notice on the covers or home pages about it. D. clearly identify and label sponsored content as advertisements.
The speech of introduction should give
A. background information about the speaker. B. no background information because that would take away from the speaker's speech.
The most common form for delivering a presentation is __________ speaking
a. impromptu b. extemporaneous c. manuscript d. memorized d. PowerPoint