Alex has a small business of physical trainers. He has one location with three trainers and a front desk receptionist. He makes all the decisions on his own regarding his company. What type of organizational structure does Alex work in?
A. divisional
B. simple
C. matrix
D. functional
B. simple
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GIMC stands for:
A) Globally Integrated Marketing Communications B) Global and Institutional Marketing Concepts C) Generic and Institutionalized Marketing Creations D) Generating Ideas for Marketing Control
Sociologists describe nonprofits as ______.
A. mediating structures B. the voice of the people C. the basis of a nation’s economy D. organizations that engage in rational acts
Which top-down budgeting method is being employed when the budget is determined based on what is felt to be necessary?
A. affordable method B. payout planning C. percentage of sales D. competitive parity E. arbitrary allocation
A company making tactical marketing decisions would identify:
a. which segments of the market to target. b. how to position against competitors. c. which trade shows to attend. d. how to coordinate the marketing department with the R&D department. e. how to measure the success of marketing efforts.