The ability to obtain a given equity position at a reduced capital investment, and therefore magnify returns, is known as
A) leverage.
B) straddling.
C) hedging.
D) triple witching.
Answer: A
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Discuss the role of the marketing information system in helping marketing managers make better decisions.
What will be an ideal response?
That man over at the next table keeps ________ at me
A) staring B) starring
Robert Jackson sells luxury automobiles at a dealership in an upscale section of a major city. When he started out as a salesperson, he identified potential customers by visiting office buildings near the dealership and examining the directories in the buildings' lobbies. He discovered that there were several large law firms within a mile or two of the dealership. He would copy down the names of the law firms and their attorneys from the building directory. Then he would mail engraved invitations to each of the attorneys, inviting them to the dealership to test drive a new car. Deciding to focus on attorneys exclusively, he purchased a directory of attorneys in the area and started expanding his potential customer base. Robert is engaged in
A. closing. B. follow-up after the sale. C. prospecting. D. the selling formula approach. E. the consultative selling approach.
Vitalink Company does marketing research and then plans, creates, and places various forms of paid communications about its clients' products and services. Vitalink Company is a(n) _____.
A. publicist B. advertising medium C. marketing broker D. promotion specialist E. advertising agency