Dream Homes is an appliance store. It recently launched its own brand of freezers in order to build customer loyalty. The store launched three different models to cater to low-, middle-, and high-income groups. The freezers are also priced accordingly. These freezers are exclusive to Dream Homes and cater to all customer segments. This pricing strategy involving price points within a merchandise category is known as
A. odd pricing,
B. price bundling.
C. price lining.
D. leader pricing.
E. zone pricing.
Answer: C
You might also like to view...
A company had net sales of $829,500 and cost of goods sold of $583,200. Its net income was $34,690. The company's gross margin ratio equals:
A. 28.2% B. 36.3% C. 25.5% D. 42.2% E. 29.7%
Laramie Company has acquired a property that included both land and a building for $500,000. The company hired an appraiser who has determined that the market value of the land is $300,000 and that of the building is $480,000. At what amount should the company record the cost of the building? (Round any intermediate calculations to two decimal places, and your final answer to the nearest dollar.)
A) $297,600 B) $310,000 C) $250,000 D) $320,000
How does Congress determine the federal minimum wage level?
a. congressional vote based on proposed raises b. indexed to inflation c. indexed to poverty threshold d. matched to highest state minimum wage levels
Which sentence is punctuated correctly?
A) Many employees will be facing layoffs, in the meantime, some are seeking retraining through the company's strong educational incentive. B) Standardized tests are often used by schools to measure student success; however, they are often criticized as discriminating against minorities. C) Our Los Angeles office will be closing, therefore; employees must either retire, transfer to another branch, or accept a severance package.