How can an organization create a personal response in their social media posts?
A) React immediately to the post
B) Quote corporate policy when announcing decisions
C) Have the user contact you via phone or email
D) Use a friendly tone and show empathy
E) Respond with interesting information on the topic
Answer: D
Explanation: D) Let customers know there is a personal presence behind the computer screen. Rather than quote policy, "speak like a human" by using a friendly tone, showing empathy, and using your real name.
You might also like to view...
After signing his latest contract, professional basketball star Michael James contracted with MacMansion Construction to build a $1 million home for his mother. If MacMansion Construction fails to build the home, can Michael James' mother sue MacMansion?
A. No, as she is not a party to the contract. B. Yes, because she is an incidental beneficiary. C. No, because she is an incidental beneficiary. D. Yes, because she is an intended third-party beneficiary.
In many cases, EIS applications have evolved into which of the following type(s) of application?
A) performance management system. B) business intelligence system. C) competitive intelligence system. D) all of the above
In response to an allowable claim made by a customer to a firm, a(n) ________ letter is usually sent by the firm to the customer.
Fill in the blank(s) with the appropriate word(s).
A telecommunications firm is working on the next generation of switching equipment that allows calls to be digitally transmitted from sender to receiver. If the new product will be sold to existing customers, the firm is pursuing a strategy of
a. product proliferation b. market penetration. c. product development d. market signaling. e. market development.