A researcher wants to measure the temperature (in degree Fahrenheit) inside a grocery store at which the customers feel most comfortable. Suggest a scale that the researcher can use. Why is it not possible to use the ratio scale in this case?
What will be an ideal response?
The researcher can use the nominal scale, ordinal scale, as well as the interval scale. However, the ratio scale cannot be used in this case. Given that the 0°F temperature is not a true zero, the scale can never be a ratio scale. For example, it will be erroneous to say that 64°F is twice as warm as 32°F. To see the fallacy of this argument, simply convert these two temperature points into degree Celsius and you will find that the argument falls apart.
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What will be an ideal response?
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A. Maslow’s hierarchy of needs B. Alderfer’s ERG theory C. Herzberg’s two-factor theory D. McClelland’s acquired needs theory
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Which of the following can be protected using copyright law?
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