Where a stipulation in restraint of trade is a part of the contract for the sale of a business, it may be valid if the restraint is within reasonable limitations to protect the business's goodwill
Indicate whether the statement is true or false
True
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When Burger King targets children, teens, adults, and seniors with different ads in different media, it is practicing ________ segmentation
A) demographic B) values C) psychographic D) behavioral E) usage
A firm can achieve differentiation through all the following means except
A. offering lower prices to frequent customers. B. better customer service. C. adding additional product features. D. improving brand image.
Even after there is an effective ratification, the original action of an agent is still considered as unauthorized
Indicate whether the statement is true or false
As discussed in the chapter, which of the following is not one of the immediate consequences of inadequate software project management?
A) cost overruns B) customer loyalty C) time slippage D) technical shortfalls E) failure to obtain anticipated benefits