Starbucks introduced ice creams in the same flavors as the Frappuccinos it sold in its coffee shops. This is an example of ________
A) brand dilution
B) co-branding
C) brand variants
D) category extension
E) brand harmonization
D
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For printed reports, the letter of transmittal is most often positioned
A) right before the table of contents. B) just after the table of contents. C) in between the introduction and first chapter of the report. D) on the outside of the report cover, usually fastened with a paper clip or staple. E) at the beginning of the introduction.
According to the Institute of Management Accountants (IMA), the final step in resolving an ethical dilemma is to:
A. consult with the local police. B. clarify relevant ethical issues by initiating a confidential discussion with an IMA Ethical Counselor, an appropriate and confidential ethics hotline, or other impartial advisor. C. discuss the situation with an immediate supervisor. D. consult your own attorney as to legal obligations and rights concerning the ethical conflict.
Typically, ________ is the easiest marketing mix element to change.
Fill in the blank(s) with the appropriate word(s).
Genovese Contracting, Inc, agrees to build a warehouse for Hawthorne Wholesale Distributors. When Genovese runs into the types of difficulties that contractors ordinarily confront, Hawthorne agrees to pay extra compensation to overcome them. Regarding the agreement to pay more, a court would likely
a. enforce it. b. rescind it. c. order the parties to renegotiate it. d. not enforce it.