SAGE Core Concepts in Sociology: Qualitative Versus Quantitative DataClick on the above link to access the Interactive eBook. Once you’ve signed in, scroll to page 45, and watch the video. When you’ve finished watching the video, come back to the test, and answer the following questions:Which of the following is an example of qualitative research?
A. a customer service survey that measures responses on a 1–5 scale
B. a multiple-choice questionnaire about political beliefs
C. an observation in which someone counts the number of times each speaker says a particular word during a round of presentations
D. a focus group about recycling habits
Answer: D
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