Which of the following is usually referred to as a full-blown test market?
A) an internal focus group
B) a discussion group
C) a country
D) a city or a few cities
E) a laboratory
D
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When banks try to make their positioning strategies tangible through the ________ dimension, they make sure the exterior and interior have clean lines, the layout of the desks and the traffic flow are planned carefully, and waiting lines are not
overly long. A) people B) symbols C) equipment D) place E) communication material
Marigold enjoys where she works and feels she has the same values and attitudes as her company. This is an example of what type of human capital?
a. Rareness b. Imitability c. Importance d. Value
It is possible to limit the liability faced by some of the partners in a partnership form of business by establishing a _____.
A. limited liability partnership (LLP) B. general partnership C. Proprietorship D. concentrated partnership E. limited accumulation partnership
The ability of an organization to produce goods or services that have some uniqueness in their characteristics is:
A) mass production. B) time-based competition. C) competing on productivity. D) competing on quality. E) competing on differentiation.