According to Forrester’s Social Technographics Model a ______ score measures the extent to which the target audience uses social media to learn about new brands as well as how likely they are to spread the word about their favorite products and services.

a. Discover.
b. Explore.
c. Use.
d. Ask.
e. Engage.


a. Discover

Business

You might also like to view...

A bill of material contains the standard material quantities that are required to produce one unit of end product

Indicate whether the statement is true or false

Business

As a general rule, United States trademarks are registered for ________.

A. 20-year terms, although the holder can renew the registration repeatedly B. 20-year terms, and are non-renewable C. 10-year terms, and are non-renewable D. 10-year terms, although the holder can renew the registration repeatedly

Business

The cost-benefit constraint prescribes that only information with benefits of disclosure less than the costs of providing it, need be disclosed.

Answer the following statement true (T) or false (F)

Business

Which of the following is NOT a communication skill for team meetings?

a. Ask questions appropriately. b. Listen actively. c. Focus on past behaviors when giving feedback. d. Process feelings in the group.

Business