Describe the elements of the communication mix
What will be an ideal response?
a. Advertising – any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor.
b. Direct marketing – any communication form that sends messages directly to a target market with the anticipation of an immediate or short-term response.
c. Sales promotion – involves communication activities that provide extra incentives to customers or the sales force to achieve a short-term objective.
d. Publicity/public relations – communications for which the sponsoring organization does not pay.
e. Miscellaneous communications activities – a product's package can deliver a variety of messages to customers, including price, nutrition, ingredients, information about how to use it, and other recipes.
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Outshopping refers to _____
a. in-home shopping by catalog, mail, and phone b. consumers who travel long distances to stores c. consumers with very small or large-sized clothing d. consumers who spend longer than average times in shopping centers/districts
Which theme related to Millennials relates to everyone is equal and that everyone should be encouraged to embrace the difference in others?
a. Recognize me b. Include me c. Challenge me d. Work with me
For federal income tax purposes, one-member limited liability companies are automatically taxed as sole proprietorships.
Answer the following statement true (T) or false (F)
What is a moving-average crossover rule?
What will be an ideal response?