In copyediting, why is it important to “get the big picture”?

a. to show the managing editor that you are good at what you do
b. to add a photo to the story that “tells a thousand words”
c. to discern if the writer wrote an intelligent, “high-level” piece
d. to understand how appropriate or relevant the story will be to readers


d. to understand how appropriate or relevant the story will be to readers

Communication & Mass Media

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The ________ includes the major ideas of your speech; at the same time, it re?nes your

speci?c purpose. Fill in the blanks with correct word

Communication & Mass Media

Your aptitude or skills is more important in communicating effectively than you attitude

Indicate whether the statement is true or false

Communication & Mass Media

Kailen and Serena have been in a long-term relationship. Lately, however, Kailen is feeling that he is giving more and getting less out of their relationship. This dynamic is best explained by the ________ theory

a. equity b. balanced c. fairness d. belongingness

Communication & Mass Media

Of the following statements, which is best described as a general topic?

a. The benefits of eating locally. b. Locally produced food is better for the audience. c. We should all emphasize local foods in our diets. d. We should all change our eating habits toward local food.

Communication & Mass Media