Give examples of product/market objectives in terms of technological leadership, social contribution, and strengthening of national security.
What will be an ideal response?
Swiss-Air defined its mission as providing worldwide service for the Swiss industry and the Swiss people, as well as maximizing long-run profits. More specific product/market objectives could be developed from these. Pan Am, for example, fulfilled a need for technological leadership by becoming the first airline to fly a 747 jumbo jet. An aerospace company may plan to develop a long-distance fighter plane for the country’s defense forces. A toy company may develop a series of toys to enhance creativity among children at an early age
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Indicate whether the statement is true or false
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