________ is a marketing approach that assumes that the needs satisfied by a product or service and the ways it is used are the same everywhere in the world, and therefore utilizes a common approach in all countries.
A. Nationalized marketing
B. Global marketing
C. Localized marketing
D. Countertrading
E. Complementary marketing
Answer: B
You might also like to view...
Which of the following presents a statement of fact?
A) The bank will pay a higher interest rate next year. B) The banker likes to sleep in. C) The bank invests its assets wisely. D) The bank opened at 9:00 a.m. on Tuesday.
Offensive strategic market plans are strategies that ________
A) have a 1-year time horizon B) are ineffective at growing sales revenue C) reduce the long-run share position D) limit short-run profit performance E) result in short-term profits without any additional investment
A belief is a person's enduring favorable or unfavorable evaluation, emotional feeling, and action tendency toward some object or idea
Indicate whether the statement is true or false
Brazee Company has the following paid-in capital: Preferred stock, 6%, $5 par value, 100,000 shares authorized, 40,000 shares issued and outstanding$2,000,000 Common stock, $9 par value, 300,000 shares authorized, 220,000 shares issued and outstanding$1,980,000 If the company pays a $70,000 dividend, and the preferred stock is cumulative and two years' dividends are in arrears, what is the amount the common stockholders will receive?
A. $46,000 B. $34,000 C. $70,000 D. $58,000