Firms that use direct distribution can usually adjust their marketing mixes more quickly than firms that use indirect distribution.
Answer the following statement true (T) or false (F)
True
If a firm is in direct contact with its customers it is in a better position to adjust its marketing mix quickly, because there is no need to convince other channel members to help.
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When a follower becomes part of a leader’s in group, it is often based largely on what type of exchanges?
a. tangible b. intangible c. political d. none of these
Direct sales and Web sales are both examples of ________
A) revenue streams B) sales forecasts C) public relations expenses D) promotional events E) marketing strategies
The capital accounts of Harrison and Marti have balances of $180,000 and $130,000, respectively, on January 1, 2010, the beginning of the current fiscal year. On April 10, Harrison invested an additional $20,000. During the year, Harrison and Marti withdrew $96,000 and $78,000, respectively, and net income for the year was $248,000. The articles of partnership make no reference to the division of
net income. Based on this information, the statement of partners' equity for the 2010 for the partnership would show what amount in the capital account for Marti on December 31, 2010? A) $228,000 B) $176,000 C) $404,000 D) $52,000
Which of the following statement(s) is/are TRUE?
A) Collateral is security provided to a lender. B) Intangible property has no physical presence C) Because collateral is provided as security, it is not subject to the laws affecting property. D) Both A and B E) All of the above