Which promotional mix strategy directs marketing efforts toward final consumers?
A) push
B) pull
C) flighting
D) pulsing
E) AIDA
B
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If the balance on the bank statement does not equal the balance in the cash account, then it can be assumed that:
a. The company has no errors in its records concerning the cash account. b. The bank has made errors in preparing the statement. c. The company has made errors in is records concerning the cash account. d. There will be items reconciling the difference.
Site preparation costs include all of the following except
a. crane used to install equipment b. freight charges c. supplies d. reinforcement of the building floor
Use the following to calculate the inventory turnover ratio for the year 2019.
A press release announcing a new product will most likely include a ________ of the product
A) cost analysis B) subject file C) description D) fact sheet E) backgrounder