Which of the following is true of trade-oriented sales promotion?
A. It is also known as buzz promotion.
B. It targets members of the supply chain.
C. It includes sweepstakes and premiums.
D. It is targeted at the ultimate user of a product.
E. It uses rebates and couponing.
Answer: B
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When using _____, the seller pays all or part of the actual shipment charges and does not pass them on to the buyer.
A. FOB origin pricing B. freight absorption pricing C. uniform delivered pricing D. basing-point pricing
Most manufacturing plants are considered cost centers because the have control over
A) sales and costs. B) fixed assets and costs. C) costs only. D) fixed assets and sales.
Which of the following allows a company to accomplish a technology swap
a. Diversity. b. Data mining. c. BPR. d. Strategic alliance.
Locations that afford easy access and relatively secure escape routes are particularly invulnerable to armed robberies.
Answer the following statement true (T) or false (F)